As more shoppers opt for online shopping, digital marketing becomes increasingly important for success. Consequently, this has also made the space more competitive. There are quite a number of digital marketing consultants, and cementing your spot is almost impossible as a marketer. But it hasn’t stopped Howard Maue from reaching the top. In this piece, he gives us details of his story.
Howard is a top marketing expert for health and fitness brands. He has helped several business owners and health and wellness experts establish their brands as authorities in a highly competitive market. Howard is also a certified fitness trainer. Having been in the digital marketing and health and wellness sector for years, his deep understanding of the two industries and the connections he’s made set him apart. Howard has been a fitness trainer for some time. But this wasn’t his first path. According to Howard, his experience in the health and wellness industry inspired him to start his journey as a fitness trainer and digital marketer.
In 2019 Howard suffered a cervical spinal cord injury and broken back, resulting in incomplete quadriplegia. Howard was paralyzed from the neck down, and he’s spent the last three years recovering from this traumatic experience, two of which were intense rehabilitation. The experience opened Howard to the gaps in the health and wellness industry, and he wants to help others in similar situations through their journeys.
Howard started his research and training and soon became a certified fitness trainer. He also wanted to help chiropractors, acupuncturists, and other health and wellness experts sell their services by placing them in front of the right audience.
Howard’s marketing agency, Brighter Views Marketing, focuses on helping health and wellness brands grow and stand out in the industry. He works with fitness trainers, physical therapists, acupuncturists, chiropractors, and others in the medical health and wellness space, assisting them in growing their practices through social media and other digital platforms. In addition, Brighter Views Marketing offers various digital marketing services, such as social media management and growth, website development, and SEO.
Howard says that one of their goals as an agency is to help business owners shine more light on holistic healing processes, like acupuncture care, to impact people and add value to theirs as a cure for their ailments, as this is what has personally helped him. For example, many people suffer from chronic pain and other conditions, most of which can be managed through chiropractic care and acupuncture treatment. “But many people do not know where to find a great acupuncturist, chiropractor, fitness trainer, or physical therapist,” says Howard. In this light, Howard is bridging the gap between acupuncture care and treatment and people who struggle with pain by showing other health and wellness specialists how they can leverage technology to reach more people.
Howard Maue also uses his platform to encourage start-up certified fitness trainers and anyone going through a similar ordeal. Howard believes that we are all here to impact and empower people positively, and even though it might seem inconsequential, its impact is far stretched. As he continues to grow his brand, Howard aims to help more business owners reach the top by introducing society to some of the best fitness trainers and other health and wellness experts.