South Korean beauty industry is one of the most innovative in the world. Koreans like beauty. But Tamburins Perfume has gone way beyond, creating an art-couture inspired take on cosmetics. Since its launch in 2017, Tamburins has created a buzz among K-beauty fans for being a “super chic” cosmetics brand offering a range of signature hand creams that look like couture accessories.
Famous for their artistic in-store decor and creative marketing techniques, embracing fashion and art fully, the brand has earned a legion of passionate fans.
Standout features include also genderless designs and accessories-inspired products, like the cult hand creams and solid perfumes in minimalist packaging that are a must have in Seoul.
Their approach to retails is also very unique. Of the 20-person team, 14 are in charge of the store’s art installations and brand visuals. Working separately are an R&D lab and a team of perfumers.
The brand can be best described as a group of creatives & artists who present artworks that happen to be cosmetics. Hence, creating a product development process that is also very unique.
The theme of the perfume’s first campaign is
The overwhelming presence of the artistic installation (giant man) resembles the spirituality and identity of the brand, inspiring the narrative of the campaign in the brand’s consumers.
“The invisible sense always enriches our lives. Although an object’s motion is not known precisely, its presence makes our moment clearer. In this way, CHAMO becomes music and incense, giving us a handful of comfort.”
The exhibition goes until 30th of October, in Seoul – South Korea, and counts with ‘CHAMO sound exhibition duration ca.10’ and a collaboration with artists GREYCODE, jiiiiin.