Nike is taking one giant leap forward into the metaverse today (Nov.14th), with the launch of.Swoosh. new platform from Nike Virtual Studios that will be home to the sportswear’s virtual footwear and apparel. Nike wants to build an active community in .Swoosh (pronounced “dots Swoosh”), where users will have access to exclusive events, work with Nike designers on virtual products, and even earn royalties for the sale of those products.
The first larger brand to make a dedicated platform move onto the Web3 scene – Let’s see where this goes!
“It will be a place where our community can come in and co-create that future with us,” says Ron Faris, GM of Nike Virtual Studios. “You can collect, trade, and flex Nike virtual products. You can go to IRL events with your token-gated virtual creations.”
In creating .Swoosh, Nike consulted with the team from RTFKT (pronounced “artifact”), the popular NFT Digital Agency/brand that Nike acquired in December 2021. RTFKT has transcended the digital realm, making physical versions of some of its Nike-branded sneakers…
Press release: about.nike.com/en/newsroom/